The Lasting project presents findings from 3 years of research on product lifespans and sustainability. The project led by Consumption Research Norway SIFO at Oslo Metropolitan University (OsloMet) gathered actors from the Norwegian home appliances, textile and furniture sectors. The partners have researched the material streams, consumer and business perspectives as well as policy in the area of product lifetimes with the goal of moving towards a sustainable future where products last for a long time. This seminar will be of particular interest to anyone working with sustainability, product design, business models or policy development.

PROGRAMME, in order of appearance:


“Welcome” by Harald Throne-Holst, Researcher at SIFO

“Consumer views on increasing product lifetimes” by Kirsi Laitala, project leader and Researcher at SIFO

“Let’s see the forest for the trees: industrial ecology insights into product lifetimes” by Kamila Krych, PhD Candidate at NTNU

“Conflicting narratives of product longevity” by Lisbeth Løvbak Berg, Researcher at SIFO

“Durability in product policy – The limitation of the dream of longer life” by Ingun Grimstad Klepp, Professor in Clothing and Sustainability at SIFO  “ Lost in sameness: plurality, clothing and durability” by Kate Fletcher, Professor at the Royal Danish Academy

“Discussion: overproduction and product longevity.” Panellists: Kate Fletcher (SIFO), Ingun Grimstad Klepp (SIFO), Johan Berg Pettersen (NTNU, Lorelou Desjardin (The Consumer Council), Audrun Utskarpen (The Nordic Swan Eco-label). Moderated by Harald Throne-Holst